eh_portfolio.pdf
© 2024 EVA HUZELLA
01. ONESKIN
2022-2023
OneSkin pioneers technologies aimed at extending human healthspan. Using advanced biotechnology and stem cell techniques, the team identified a unique protein, OS-01, and demonstrated its effect on cellular senescence, a primary cause of cellular aging.
While the products earned strong customer advocacy, OneSkin was struggling to communicate the complexity of their scientific value proposition. They kept falling into common tropes associated with the beauty world, a very crowded and noisy market where they did not wish to compete. The challenge of the project lies within the company’s ambitious brand purpose: to transform the way humans experience aging through the power of longevity science.
We identified a set of visual tactics that would best help OneSkin tell the types of stories they’d need in order to occupy that space – from stories of protein discovery to personal stories celebrating aging and longevity. We worked on a brand extension that not only positions OneSkin to be unique and memorable, but that also educates the user on the company’s scientific findings and core ingredients. This led to in-depth studies and hand-drawn illustrations on the cellular level, meaningfully evoking the scientific tradition and art of careful observation.
HEAD OF BRAND: JANE KO
CREATIVE DIRECTOR: FELICIA REYES
PROJECT LEAD: ALLISON LIGHT
DESIGNER/ILLUSTRATOR: EVA HUZELLA