eh_portfolio.pdf
© 2024 EVA HUZELLA
02. Altro
2021-2023
Formerly known as Perch, Altro is a credit-building platform helping people to get uncounted payments, such as rent and subscriptions, counted toward their credit.
The challenge was to establish a brand for the rapidly growing company with clear visual paths and verbal positioning for the brand to build upon, with the goal of re-introducing the company to the market.
Following the initial brand work, visual audit, and positioning, we engaged on a complete rebrand including a new name, logo, brand identity, website, launch plan and ongoing go-to-market. The foundation of the brand emerged from the team’s sincere mission to “bring financial power to all” leading to visual and verbal implications that are bold, human-centered, and empowering.
CREATIVE DIRECTOR: FELICIA REYES
LEAD DESIGNER: EVA HUZELLA
DESIGNERS: KIANA ARYAN, IRIS HOU
STRATEGISTS: BRANDON HIGHTOWER, JEREMY LIND
PRODUCTION LEAD: CARLTON EVANS
PHOTOGRAPHER: MAYA IMAN
WEB DESIGNER: AUSTIN TURNER