eh_portfolio.pdf

Featured Projects 设计

  1. Suki Waterhouse Tour
  2. OneSkin
  3. Altro
  4. Squire
  5. NutraBloom
  6. Aircapture
  7. West of Everything
  8. Evolution
  9. Cookbooks
  10. Price We Pay
  11. Modus Vivendi


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© 2024 EVA HUZELLA


04. NUTRABLOOM





2021
NutraBloom is a supplement line developed by fertility specialists that came to our team for strategic and creative direction in developing its brand to fit within the greater Prelude Network while bringing its own dimension. 

The challenge was to create a brand that appeals to Prelude patients and one that can compete in the oversaturated D2C supplement market. 

We executed a complete visual ID with emphasis on logomark, color, packaging implications, web copy, and other tactical assets for launch. We wanted to create a brand that appeals to both genders, at whichever stage they might be in their fertility journey. The circle stands as a primary emblem throughout the brand’s visual devices signifying growth, mitosis, transformation, and the birth of life. 



BRAND IDENTITY
BRAND STRATEGY
PACKAGING DESIGN / SYSTEM


CREATIVE DIRECTOR: FELICIA REYES
PROJECT LEAD: ALLISON LIGHT
DESIGNER: EVA HUZELLA