05. AIRCAPTURE





2022

Aircapture is a revolutionary CleanTech company blazing a new trail in a new category: CO2 as a Service. Their work is obvious in theory and complex in execution: supplying commercial and industrial customers with clean CO2 that they pull down from the air onsite. 

Aircapture needed a brand that could lend them the credibility and differentiation they deserved so they can go forth in their mission to capture and clean atmospheric CO2 to radically improve the environment, the economy, and our lives. 

We dove into a visual refresh across all platforms including logo, wordmark, color, typography, website, photography, brand expressions, and more. After carefully studying their technology, I created storyboards and design assets for a step-by-step animation explaining their technology and its impact so they can fill their sales pipeline and confidently charge towards scaling globally and clean our planet’s atmosphere. 




BRAND EXTENSION
BRAND STRATEGY
STORYBOARDING



CREATIVE DIRECTOR: FELICIA REYES
PROJECT LEAD: JEREMY LIND
STRATEGIST: KATRINA ZHELEZNYAK
DESIGNER: EVA HUZELLA
UX/UI DESIGN DIRECTOR: PRADNYA DIGHE
ANIMATOR: JAMAL QUTUB





DIRECT AIR CAPTURE ANIMATION: